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The case studies below represent actual clients.
Surray Luggage: Retailer of luggage and executive gifts Description of Company: Brick and mortar company with stores throughout New Jersey. Objective: Gain high placement on hundreds of targeted search terms in Google, Yahoo, and MSN to generate sales in order to generate web sales. Methods Used: Carefully designed and created a “product pages” template optimized for search engines and carefully adjusted keyword text on each one of them. Analyzed and improved hundreds of pages to make important keywords more prominent. After we were done, the client had thousands of well-optimized search engine friendly pages on their site. Success: New e-commerce website launched in August, 2002 and during the 2002 Christmas season, the website generated over 2,000 transactions - more than a ten fold increase over the previous year with their un-optimized website. In the several month period shown below the site generated 682,304 page views.
AllTheBest Invitations: Retailer of wedding invitations and accessories Objective: Sell high-end wedding invitations to individuals throughout the country. Methods Used: Structured the client's website for optimal conversions (design consultations). Performed search engine optimization and monthly maintenance (over 5 year period). Success: Client's website generates several hundred thousand dollars worth of business each year as a direct result of search engine optimization success. KenKaplan.com: Financial solutions for growing companies Objective: Generate leads from commercial businesses looking to finance the growth of their company. Methods Used: Pay per click marketing targeting extremely focused keywords and phrases. Success: Client is receiving a constant flow of highly targeted leads for multi-million dollar financing projects. Top Life Alliance: Financial
instruments broker Description of Company:
Allows qualifying individuals to exchange their life insurance policy for
cash in order to restructure their portfolio, or fund short-term objectives Objective #1: Build
Channel - Find licensed agents to represent the client’s services Objective #2: Sell
directly on site PPC Commitment: Monthly budget allocated to Overture, Google AdWords, LookSmart, Sprinks,
FindWhat, and Lycos AdWords Success: Client is
extremely satisfied. LaserClick helped them to generate a steady stream of
quality agents and hundreds of fully completed web forms from potential
clients. Potential clients indicated substantial information such as the
value of their life insurance policy, prognosis, etc. Measurement Tools:
LaserClick developed a method to identify the keyword source of all leads.
This helped LaserClick to eliminate the keywords that were not performing,
and raise bids on keywords that were performing. Client bids up to $20 per
click for the most competitive terms (and is profitable doing so!) |
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