Pay Per Click Marketing Management

LaserClick PPC Marketing services are provided as both a la carte and bundled offerings. Choose the individual services if you have the internal resources that you want to supplement with our expertise. Choose the bundled packages if you want a “turn-key” solution (and to save some money).

• PPC Audit/Strategy Development
• PPC Implementation
• Maintenance
• Service Packages
• PPC Market Test
• Summary of Offerings

PPC Audit/Strategy Development

If you are currently using PPC services LaserClick experts will analyze the keywords, placement, costs and ad copy to determine the current level of performance and document recommended changes. As part of this engagement we will analyze current keyword performance and develop a recommendation on which keywords to focus on and which to drop. This analysis will be based on target markets, prospect profiles, web site messaging and competitors. LaserClick will also review your site’s ability to convert visitors into leads and recommend changes to improve conversion performance.

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PPC Implementation

• LaserClick will develop a list of important keywords and phrases and write ad copy that is designed to appeal to highly targeted prospects for your products and services.
• This copy will be customized for each keyword and links will be created to deliver the prospect to the precise location within your site that is most relevant to their search (deep links).
• LaserClick personnel will submit every keyword to each PPC venue.
• Bid strategies will be developed to achieve the best performance while maintaining the integrity of your monthly ad budget.
• Tracking codes and an ROI tracking capability will be implemented that will allow you to measure the performance of your keywords with various search engines.
• This will enable LaserClick or your in-house personnel to measure results and make additional improvements as necessary. LaserClick will offer two versions of the PPC Implementation service differentiated by the number of keywords and PPC venues implemented and the placement expected (see summary chart below for specifics).

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Maintenance

• LaserClick personnel will monitor and manage your PPC campaign each day (or only twice a week if desired).
• Performance of keywords and ad copy will be analyzed and measured against the placement costs.
• There will be constant adjustment of keywords, bids, ad copy and venues to achieve the highest possible ROI and to maintain the ad spend-rate within the budget limits.
• Monthly reports on budget performance, ROI and competitors will be provided.
• As with the implementation phase there will be two corresponding levels of maintenance offered that are differentiated by how often the campaign is monitored and adjusted (see summary chart below for specifics).

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Service Packages

For those clients that want a full service solution LaserClick offers two packages, PPC Select Complete and PPC Select Annual. These packages are built upon the PPC Market Select offerings (see chart below) that support a more limited number of search venues and fewer associated keywords. Packages for the more extensive PPC Market Rule level of services (see chart below) are available on a request for proposal basis.

• PPC Select Complete provides the complete solution for implementing a comprehensive PPC campaign. PPC Select Complete provides all the services of the PPC Audit/Strategy development and PPC Implementation services in a single offering at a discounted price. It’s the perfect answer for a company that is committed to achieving highly targeted lead flow from the most important search engine venues on a limited ad budget using in-house resources to manage the campaign.
• PPC Select Annual adds 12 months of PPC maintenance to the PPC Select Complete package for the company that wants to leverage LaserClick’s expertise on an ongoing basis. This package is also discounted for the sum of the parts pricing if each of the components services were purchased separately.

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PPC Market Test

If you’re new to Pay Per Click and unsure whether it will deliver the results or what budget to allocate, the PPC Market Test package will be very appealing. This offering is designed to develop, implement and manage a 3 month PPC test. Baseline measurements of traffic and lead generation will be made prior to the campaigns rollout, monthly results will be measured and then a final report developed at the end of the three month test. This will allow you to determine what lead flow and conversion improvements to expect at a given spend rate. Based on these results a follow-up budget can be developed against expected results. Ongoing performance will be tracked to insure that both budget and ROI expectations are being met.

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Summary of LaserClick’s SEO service offerings is shown below:

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