 Pay
Per Click ROI Tracking
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One of the major benefits
of search engine marketing is that you get immediate feedback on results.
This allows you to continually adjust, fine tune and experiment
with spending and different approaches until you’ve optimized performance. With
the proper tools, you can gain insight into the exact search engines and
search terms that are producing leads for your company. With LaserClick’s ROI tracking software you will be able to login at any time, and run a
multitude of custom reports that display your costs and results for each
campaign.
The software will
also help us to manage your campaign more efficiently, because we will
be able to identify the successful elements of your campaign and build
on those, while eliminating the unsuccessful portions. For example, if
Overture is one of the venues that we submit your PPC ads to, we will
be able to know which keywords are resulting in leads, and which are not.
The term “Blue Widget” may result in 30 leads a month at a
cost of $400, but the term “Yellow Widget” may result in 0
leads at the cost of $300 (notice we are referring to “leads”
not “clicks”, leads are clicks that have converted). As a
result, we would either modify or drop the term “Yellow Widget”
which would result in a savings of $300 per month, without impacting the
number of leads you are generating. As a result, your ROI will increase.
At LaserClick Marketing
we operate under one simple principle – there is nothing more important
than getting you the results and ROI you need. We help you achieve the
highest levels of ROI possible by doing things the right way, and by not
cutting any corners.
Here is a screen shot
showing a sample PPC report:
Contact us today for a free 30-minute
consultation
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