Search Engine Optimization Packages

LaserClick search engine optimization services are provided as both a la carte and bundled offerings. Choose the individual services if you have the internal resources that you want to supplement with our expertise. Choose the bundled packages if you want a “turn-key” solution (and to save some money).

• SEO Audit/Strategy Development
• SEO Implementation
• Content Optimization Module
• Maintenance
• Content Optimization Maintenance
• Service Packages
• Summary of Offerings

SEO Audit/Strategy Development

LaserClick experts will analyze your web site to determine its current level of “optimization” and then document recommended changes. As part of this engagement we will analyze current keyword performance and develop a recommendation on which keywords to focus on and which to drop. This analysis will be based on target markets, prospect profiles, web site messaging and competitors. The competitive analysis will focus on how your competitors are doing compared to you, what they are doing differently and a review of their sites in order to assess their techniques and strategies.

LaserClick will also review the site’s ability to convert visitors into leads and recommend changes to improve conversion performance. The site content will be reviewed and changes will be proposed to enhance the sites appeal to search engines as well as prospects.

Finally, a review of the sites “link popularity” will be done and strategies for improvement will be proposed. Link popularity is one of the key factors used by some of the most important search engines to rank web sites. Improving link popularity is an important strategy for improving rankings, although this is an area subject to much potential abuse and using unethical techniques can lead to delisting by the search providers. LaserClick will never recommend any strategies that violate these policies.

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SEO Implementation and Positionning

LaserClick will develop and deliver all the HTML code, detailed instructions and important strategies necessary for you to optimize your site for desired keywords. Your webmaster will be able to evaluate our suggestions and copy and paste the HTML we provide into your website for the changes to take effect. LaserClick is also available to make the changes to your website for you depending on your preferences.

LaserClick will then insure the careful submission of your site to all the appropriate search engines. We will not use spamming techniques. If desired we will use paid inclusion and directory submission services to help you achieve rankings in search engines that give preference to such submissions. This will speed up (at some extra cost) the inclusion of your site’s changes (and improvements) into the search engines databases.

LaserClick will also implement the recommended link popularity improvement strategy. LaserClick will, if necessary, provide for ongoing traffic and link popularity reporting. In addition, we will implement an ROI tracking capability that will allow you to measure the performance of your keywords with various search engines. This will enable LaserClick or your in-house personnel to measure results and make additional improvements as necessary.

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Content Optimization Module

Search engines deliver high rankings to sites that provide quality content that is most relevant to the search being performed. The most compelling and enduring improvement that can be made to any web site is to insure that there is sufficient, properly structured and relevant content for the keywords being targeted.

LaserClick can work with your content developers to make sure that the appropriate content is created and that it is structured on the web site in a “search engine friendly” manner. If desired LaserClick can help obtain additional content. The cost of this service is directly related to the amount of content that exists and any additional content that needs to be developed.

Engaging LaserClick to optimize your sites content will likely improve your rankings beyond those achieved by the basic SEO service offerings. This offering will be critical for those companies looking to achieve a top 10 ranking.

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Maintenance

LaserClick will provide monthly analysis and reporting of your sites performance. LaserClick will monitor and maintain your link popularity program and provide ongoing consultation, support and improvements to enhance your site’s search engine ranking performance.

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Content Optimization Maintenance

For those clients that have engaged LaserClick to optimize and enhance their site’s content, all new content will be properly formatted and integrated to insure the continued appeal of the site to the search engines

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Service Packages

For those clients that want a full service solution LaserClick offers two packages, SEO Complete and SEO Annual.

• SEO Complete provides the complete solution for search engine optimization. SEO Complete provides all the services of the SEO Audit/Strategy development and SEO Implementation services as a single offering at a discounted price over the sum of the components. It’s the perfect answer for a company that is committed to achieving high search engine rankings for their site and plans on maintaining the rankings using in-house capabilities.
• SEO Annual adds 12 months of SEO maintenance to the SEO Complete package for the company that wants to leverage LaserClick’s expertise on an ongoing basis. This package is also discounted for the sum of the parts pricing if each of the components services were purchased separately.

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Summary of LaserClick’s SEO service offerings is shown below:

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24 New England Executive Park, Suite 240, Burlington, Massachusetts 01803 | T. 1-781-222-1016 - F. 1-781-222-1021